 INVESTOR RELATIONS
PRINCIPLES AND INTERNATIONAL BEST PRACTICES
OF FINANCIAL COMMUNICATIONS
By Anne Guimard
Published by Palgrave
The book
This practical manual combines the art and science of marketing, financial analysis and communications in a single source. Full of helpful tips and successful ideas, it provides a wealth of both strategic and tactical advice on how to implement Investor Relations from any perspective in the world. It takes the reader, novice and expert alike, through the essential steps for understanding, conveying and, ultimately marketing value.
With a view to present Investor Relations as a tool to be leveraged and a process to be mastered, this comprehensive guide to international best practices offers many easy-to-use and reliable pedagogical features, such as financial calendars, financial press release templates, etc.
Table of contents
1 Competing for Capital
2 Seven Keys to Successful Investor Relations
3 Implementing Best Practices in Investor Relations
4 Measuring the Value of Investor Relations
Recommended by:
This book has received many positive reviews and is featured in The National Investor Relations Institute's recommended reading list (USA). It is also on the recommended reading list for candidates studying for the UK Investor Relations Society's Certificate in Investor Relations qualification (UK). It is the support manual of the Master of Arts in Investor Relations developed by the University of San Francisco.
To learn more and order your copy
www.palgrave.com/investor
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