Investor Relations strategies
and tactics to maximize value
Investor Relations: a multi-faceted discipline
- Mastering regulatory disclosure compliance
- Understanding the value of IR above and beyond the share price
- Mixing finance, legal and communications skills with industry
knowledge
Investor Relations: a major corporate responsibility
- Thinking local and global at the same time, shareholders and
stakeholders
- Embracing environmental, social, corporate governance and
reputation
- Turning your company’s financial, strategic, commercial,
technological and reputational objectives into a cohesive, easily-understood and appealing investment thesis
Creating competitive advantage through an effective
Investor Relations strategy
- Assessing the competition for capital, traditional and non-traditional
- Setting the financial calendar, the cornerstone of the Investor
Relations programme
- Creating a cost-effective Investor Relations toolkit, in print and online
- Reaching out to the investment community, through roadshows,
meetings, conferences
Developing a compelling investment case for your
company
- Combining financial figures with other key performance indicators
- Highlighting the core features of your company’s business model
- Dealing with risks and uncertainties
- Communicating earnings objectives and strategic goals
Measuring the impact of Investor Relations beyond
the share price
- Assessing the return on investment in Investor Relations
- Developing your own measurement framework with quantitative
criteria and qualitative perception assessment methods
