The benefits of Investor Relations in the competition for
capital
The strategic role of IR in the organization
Positioning IR with the executive committee, the Board of
Directors Disclosure, guidance and regulations
Sample IR organization and mission
Optimizing the IR budget
Capital market players and target audiences, at home and
abroad
Comparative advantages of shareholder types
The benefits of a diversified shareholder base Identifying
shareholders
Effective targeting strategies: how to attract long-term
shareholders
Day 2
Developing and telling your equity story
Understanding your audience’s sentiment (analyst research
reports, earnings forecasts monitoring, pre and post- event
feedback analysis, investor perceptions studies
Presentation of financial figures & key performance
indicators
Describe your company’s market, operating environment,
business model, strategy. Learn how to deal with the bad
news
Beyond the numbers: Increasing role of environmental,
social, and corporate governance (ESG),
Integrated Reporting
Debt Investor Relations
Communicating earnings objectives and strategic goals
Defining guidance policy
Selecting guidance indicators
Day 3
Building the IR programme and the IR
Toolkit
Financial calendar
Developing the annual timetable of IR activities
Database development
Investor audience screening
Teleconferences, videos, conference calls
Press releases and presentations
Annual reports, integrated reporting
Fact sheets
FAQs
Day 4
The outreach programme, digital IR and
measuring IR story
Roadshows and investor days
Rationale and objectives
Organisation & logistics
Meeting formats
Timetable & agenda
Digital IR
Investor Relations website
Investor Relations and social media
Measuring the impact of Investor Relations
Quantitative measures
Stock market criteria (stock price, etc.)
IR programme: number of meetings
Evolution of the share ownership structure
Qualitative measures
Perception surveys
Awards, rankings
Note: this programme can be adjusted to two or three days to fit in your schedule