Investor Relations Strategy

Outperforming in a new era
20-23 November 2023, Dubai, United Arab Emirates

20-23 November 2023

in a new era

Rectangle 7

Investor Relations is entering a whole new era as Artificial Intelligence gains traction and Environmental, Social and Governance issues dominate investor agendas.


Traditional Investor Relations are quickly becoming obsolete.


Take your Investor Relations strategy to the next level and outperform in this new arena.
Join us for four days of thought-provoking lectures, exclusive networking, case studies and tactics for success.

The sessions will run from 09:00 to 16:00.


Conrad Dubai

Sheikh Zayed Rd – Trade Centre 1


Masterclass Overview

Day 1


Optimizing IPO and listing benefits through an integrated approach to Investor Relations​

  • Welcome, introductions, presentation of the Masterclass programme & objectives


  • The attributes of a world-class Investor Relations function from before to after an Initial Public Offering


  • IR processes: tips and technologies that work, save time and minimize risks


  • The strategic role of Investor Relations in the value creation process


  • Mastering the art of shareholder engagement to attract the right investors


  • Maximizing returns and enhancing reputation with integrated communications

Day 2


Crafting an compelling equity story that generates long-term investor interest and confidence

  • Anchor your equity story around your business model


  • Rethink your strategy narrative using techniques such as a SWOT analysis


  • Find the perfect combination of performance measures to support your investment case


  • Explore effective alternatives to providing guidance


  • Avoiding and surviving profit warnings


  • Handle the opportunities of Environmental, Social and Governance (ESG) reporting

Day 3


Gaining competitive advantage through effective Investor Relations strategies​

  • Understand how private companies too can benefit from Investor Relations


  • Use FINEO Investor Relations Strategy Framework: the 6Ws


  • Leverage Investor Relations benchmarking to formulate a successful corporate strategy


  • Which Investor Relations strategy is right for your company?


  • Analyzing real-world Investor Relations scenarios and outcomes

Day 4


Measuring the Return on Investment in Investor Relations​

  • Measuring the return on investment in Investor Relations beyond the obvious


  • The impact of poor Investor Relations on market value


  • Artificial intelligence and other future trends in Investor Relations


  • Q&A and debriefing


  • Closing Remarks


  • Cocktail reception

day 2&3

Interactive Workshops

Day 2

Workshop #1

Equity storytelling for outperformance

Each participant will pitch their equity story, as if to investors, and receive constructive feedback from the audience.

Day 3

Workshop #2

Bullet-proof Investor Relations strategies

Participants will work in small groups to develop Investor Relations strategies, each addressing a specific objective. The strategies will then be tested with the audience.

Who will benefit


Who wish to extend their influence, increase the productivity of Investor Relations processes and be in a better position to attract the right investors for their company.


Who want to take a deep dive into Investor Relations

before it is too late and achieve their desired IPO benefits.


Looking to establish a constructive shareholder engagement framework.


Who feel the need to revisit their investment case for a higher valuation and make better informed strategic decisions by leveraging the Investor Relations ‘unique insights into market sentiment.


General counsels, corporate secretaries, corporate communications and other senior executives seeking a deeper understanding of the critical role of Investor Relations in value creation and how they can better contribute to it.

About FINEO Investor Relations Advisors


Helping boards and leadership teams articulate shareholder value, inspire investor confidence and optimize valuation​

Track record

More than 1,500 companies in over 70 countries advised, coached and trained on Investor Relations, including the world’s largest-ever 2 trillion US $ IPO


The only Investor Relations firm in the world to develop and deliver bespoke IR coaching and training programs

Join us in Dubai
on 20 November
Don't let your Investor Relations efforts go unnoticed.

Masterclass price

The price to attend the masterclass is US$4,400 per participant. An “early bird” registration price of US$3,960 is available until 31 October 2023.

Participants are responsible for their own travel and accommodation arrangements and payment.

What is included in your registration

  • Event materials


  • Lunches & Coffee breaks


  • Cocktail reception on 23 November 2023


  • Certificate of Completion


  • Professional & experienced instructor, Anne Guimard, PhD


  • Practical examples
  • Free Wi-Fi


  • One-hour one-to-one follow-up IR session


  • Direct networking with all professionals present


  • Templates: Equity story, Investor Relations strategy

Progam leader


Founder & CEO Fineo Investor Relations Advisors

Investor Relations Magazine’s “IR Legend”

Over 30 years of global capital markets and shareholder engagement expertise gained as an investment banker, a Chief Investor Relations Officer and financial controller at multi-listed European conglomerates, and a business owner since founding FINEO in 1999.

Respected thought leader:

  • Director at the National Investor Relations Institute, the world’s largest association of IR professionals (2014-2016)


  • Senior Advisor to BCW-Global, an integrated communications agency part of WPP, the world’s leading marketing and communications group


  • Author of “Investor Relations” (Palgrave)” and many other books and articles on IR

Registration of Interest

Info & Registration

FINEO Investor Relations Advisors

Logistics in Dubai

Sandrine BOUIC
Saluma Marketing Agency
+ 971 56 890 1335